Jeny Shir · Greece

Real estate has to make sense in the numbers

Strategy and economics first. Then the specific property.

INVESTMENTS

An investment does not start with the apartment

First we define who will need the property, how it will generate income and who could buy it in the future.

Liquidity

Location, entry price and real demand.

Return

I calculate the net result, not the advertised percentage.

Market

I compare rent and future resale with real market comparables.

Full economics

Purchase, transaction costs, renovation, furniture, taxes and all other expenses.

If the numbers do not work, the property is not interesting, even if it looks beautiful.
MY PRINCIPLES

How I evaluate an investment property

01

“I wouldn’t live here” is not a criterion for an investment apartment

What matters is not whether we personally like the apartment. What matters is whether a future tenant and the next buyer will want it.

02

Long-term rental and Airbnb are different models

Different audiences, location requirements, renovation standards, furnishing, costs and management.

03

Strategy first, property second

First we define the exit scenario and calculate the economics. Then we look for the property.